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Why sponsorship can benefit you.
The sport of rallying now enjoys a huge following and, as a result,
has started to become more and more widely publicised.
With the advent of new digital TV channels and the wider range of
sports coverage, now is an ideal opportunity to advertise/publicise
your business for very little outgoing through motorsport.
The major British rally championships are widely covered on Sky
Sports and Channel 4 TV, including driver/co-driver interviews, on-stage
rally filming, in-car cameras and technical features.
Editorial coverage of the championships is included regularly in
Autosport Magazine, Motorsport News and many other nationally available
motorsport magazines, along with local press features. Lifestyle magazines
such as FHM. Loaded, GQ, Front etc. have also expressed an interest
in rallying and will be running articles throughout the year.
Support for Shaun Woffinden's bid for the Championship Title can
range from simple advertising space on the rally car, to being the
main exclusive sponsor which would see the car painted in your company
colours as well as names and logos all over the bodywork. Also your
name could appear on the team's clothing i.e. overalls, hats, jackets,
helmets etc.
The car itself would be available to you for publicity at local
events, trade fairs and showroom launches, with there being opportunities
for sponsors, guests and employees to drive or ride with Shaun on
special rally school or test session days.
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